Benetton has always played with colors because the brand believes that these represent the diversity and individuality of everyone. Each hue may be different, but in union, they create an astounding picture; No matter what race or color we're in, we will always be united--This is the vision that drives the brand from its inception up until today.
But in the absence of color, can there be unity? In a seemingly indifferent society, how can we still find connection?
Benetton explores the ways on how people can be more united by zooming in on one of the most important connections that binds each and every person: ATTRACTION. Introducing Benetton's newest fragrances: BIANCO and NERO
Black and White- extremely different, but mysteriously complementary. Just like in attraction, people are aware of their differences, yet they still, surprisingly, find something that connects them to someone.
BIANCO is a sparkling fruity floral scent for women that evokes a feeling of freshness, purity, and beauty, yet with a touch of seductiveness.
NERO is a citrus woody scent that captures the daring and tough, yet suave spirit of a man.
Attraction reconciles differences. Attraction inspires unity. Celebrate attraction with Benetton's Bianco and Nero.
BIANCO and NERO are available in 100ml (P1,350.00) and 30ml (P850.00) sizes. Please visit FreSH Fragrance Bar on Facebook for more details about Benetton's newest fragrances.