Last week, I was invited by the lovely people at L'oreal Philippines to the unveiling of Kerastase's revolutionary line for color- treated hair.
The event was held at The Goose Station, one of the Metro's finest restaurants located at W Building, Fort Bonifacio Global City, Taguig. The food is really awesome, so expect my thoughts about the resto on my Sumptuous Sundays segment. :)
As one of the world leaders in hair care, Kerastase continues to explore the endless possibilities of having beautiful hair with Chroma Captive, a range intended for color- treated, sensitized, and highlighted hair.
Click READ MORE and find out what makes Chroma Captive special!
According to the hair experts at the Kerastase institute, our hair has a Chromatic pyramid, just like the Fragrance Pyramid of the finest perfumes. The Chromatic Pyramid is more of like a reference to help you maintain color- treated hair.
The top part of our hair is the first thing to catch light. Therefore, it must be brimming with SHINE once light hits this part. The mid- lengths of our hair is the most susceptible to environmental aggressors such as heat from styling, pressure from hair tools, humidity, and pollution, that's why it must have the ability to REFLECT these hair offenders. Lastly, since our fringes are the most vulnerable to dryness, it may loose its color intensity quickly, so it must be able to maintain its DEPTH.
The Chroma Captive range targets all these concerns for beautiful color- treated hair. Usually, colored hair starts to lose its vitality at the first week. Chroma Captive promises unparalleled SHINE, PROTECTION, and DEPTH for 40 days!
FACT: The Chroma Captive range is Paraben- free, and has 11 patents!
Laura Charlton of the David's Salon empire is Kerastase's media ambassador. In here, she's recounting her experience with Kerastase's new Chroma Captive range. As a passionate hairstylist, Laura only wants the best for her clients' color- treated hair that's why she recommends the new Chroma Captive range. According to Laura, it really prevents the dye from washing off from hair!
L-R: Beautynomics, Bless My Bag, Break My Spell, I am Brigitte, Animetric's World, The Beauty Junkee, The Traveling Heels, Askmewhats, Kim Rodriguez, Jen Espacio
With some of Manila's finest beauty bloggers. Thanks Kerastase Philippines for the fabulous event, food, and company! :)
Let's see if indeed, it will keep my new hair color and highlights intact for 40 days. I'm done with my first week of usage and I must say, this stuff is really promising! Will get back to y'all in 33 days!