You could be on the next billboard of Dove!
A few weeks back, some of my beauty blogger friends and I had a simple and sweet gathering at My Thai, Greenbelt with our beloved Jules Golayan, brand manager for Dove. We were told about a VERY exciting news, and I'm VERY excited to share it with everyone.
Over the years, Dove has been promoting self-love through a string of campaigns that promote Real Beauty. It proved to be a huge success in the world of Dove, yet there's still a long way to go because through these years, statistics showed that only 4% of women 'feel that they are innately beautiful.'
So Dove is taking it one step further through the Reveal Your Glowing Skin Campaign. So what's the exciting news, you ask? It's the BE THE NEXT DOVE GIRL contest, a worldwide search for the next Dove girl.
Commercial: Great time as always, everybody! :)
My dove loot. I'm joining! :)
Anyway, let's go back to this exciting news.
You don't have to be a celebrity to star in a billboard in EDSA! All you have to do is visit DOVE on Facebook and click the BE THE NEXT DOVE GIRL APP.
Use Dove for 7 days, and upload your photo via the contest app. (But be mindful of the rules of the contest!) The photos of the participants will be shown on two of EDSA's electronic billboards, the finalists will be featured in a photo exhibit by some of the country's top female photographers Sara Black, Pilar Tuason, Isa Lorenzo, and Joan Bitangcol to name a few, and the grand winners will be featured on Dove's next billboard!
Contest is until October 31, 2012. So visit the app here and show everyone your beautiful, glowing skin! Good luck everybody!
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Beauty. Fitness. Fashion. Food. Travel. Unicorns. World Peace. Digify Corporation.