I attended an event one time and had a small conversation with one of the heads of the company, sort of a quick update between us and what we have been doing as I've been with that person in a couple of events. He mused to me about this famous fashion blogger that they hired for a campaign-the Blogger attended the events, delivered all the posts and social media whatnots, but when they've submitted the posts to the mother company for a review (the campaign was for an international brand that's being distributed locally), the heads did not like it. I actually read that Blogger's posts and though I was trying to look for positives, the blog posts really lacked quality.
I'll make this short and sweet for those who want to make it big and those who are already 'up there' in the Blogosphere: No matter who you are, what you've become, or what your status is in the Glittery universe of Blogging, you cannot hide crappy work. Crap is crap, quality is quality. You cannot just bank on your popularity or the fact that Blogging is the new PR frontier and every PR company and brand wants a piece of every Blogger. Things get old and even if I can't say the same for Blogging as it's fairly new, you, too, will get old. People will get tired of your "This is a shampoo", "This is a lipstick", and "Color is red and I love it." antics-people (from brand people to ordinary readers) will still and eventually look for quality: your raw thoughts, opinions, and the things that set you apart from the rest.
Quality content, quality writing. I'm not so much of a grammar and essay nazi as I believe that we all have our own unique writing styles and language has evolved over the years, but grade school English is basic-it's more basic than a plain white shirt. You're is not Your. We're is not were. They're is not their. Can we please use punctuations not only properly, but also when we're supposed to? Please set aside your Press Kits and WRITE-we want to read YOUR opinions and not what the bond paper says.
And the same (unsolicited) advice goes to brands and PR companies. Give quality to get quality. Don't expect Bloggers to labor over your projects for five sachets of products or a bar of soap. Take into consideration the effort they've put into their blogs from the designs to the content, not to mention the time they spent-time that they could have used on their kids, personal jobs, and businesses. Maintaining a blog and putting it out there is never easy so if you want them to work for you or help you, give them what is due. No one will take a managerial job in exchange for a sandwich. That, and we're also trying to set a standard for the Blogging Community.
Okay, I'm PMS-ing. Bye for now. Where's my hot compress?
ABOUT THE AUTHOR
Beauty. Fitness. Fashion. Food. Travel. Unicorns. World Peace. Digify Corporation.