Let us not forget: QUALITY


I attended an event one time and had a small conversation with one of the heads of the company, sort of a quick update between us and what we have been doing as I've been with that person in a couple of events. He mused to me about this famous fashion blogger that they hired for a campaign-the Blogger attended the events, delivered all the posts and social media whatnots, but when they've submitted the posts to the mother company for a review (the campaign was for an international brand that's being distributed locally), the heads did not like it. I actually read that Blogger's posts and though I was trying to look for positives, the blog posts really lacked quality.

Photo Credit: adfoc.us

I'll make this short and sweet for those who want to make it big and those who are already 'up there' in the Blogosphere: No matter who you are, what you've become, or what your status is in the Glittery universe of Blogging, you cannot hide crappy work. Crap is crap, quality is quality. You cannot just bank on your popularity or the fact that Blogging is the new PR frontier and every PR company and brand wants a piece of every Blogger. Things get old and even if I can't say the same for Blogging as it's fairly new, you, too, will get old. People will get tired of your "This is a shampoo", "This is a lipstick", and "Color is red and I love it." antics-people (from brand people to ordinary readers) will still and eventually look for quality: your raw thoughts, opinions, and the things that set you apart from the rest.


Quality content, quality writing. I'm not so much of a grammar and essay nazi as I believe that we all have our own unique writing styles and language has evolved over the years, but grade school English is basic-it's more basic than a plain white shirt. You're is not Your. We're is not were. They're is not their. Can we please use punctuations not only properly, but also when we're supposed to? Please set aside your Press Kits and WRITE-we want to read YOUR opinions and not what the bond paper says.

And the same (unsolicited) advice goes to brands and PR companies. Give quality to get quality. Don't expect Bloggers to labor over your projects for five sachets of products or a bar of soap. Take into consideration the effort they've put into their blogs from the designs to the content, not to mention the time they spent-time that they could have used on their kids, personal jobs, and businesses. Maintaining a blog and putting it out there is never easy so if you want them to work for you or help you, give them what is due. No one will take a managerial job in exchange for a sandwich. That, and we're also trying to set a standard for the Blogging Community.

Okay, I'm PMS-ing. Bye for now. Where's my hot compress?

Share this:

ABOUT THE AUTHOR

Beauty. Fitness. Fashion. Food. Travel. Unicorns. World Peace. Digify Corporation.

18 Lovely Thoughts

  1. Whoah! Didn't expect this post.
    I dunno why but it made me nervous while reading. Haha
    Maybe nervous for the "famous fashion blogger" and her work.. But I couldn't agree more on you Ms. M- quality is quality and crap is crap. What really matters is the idea/thought that you want to share with the viewers and not just a fancy photos of the product nor maintaining the appearance on your social media. (Only my opinion)

    ReplyDelete
  2. It's a fair point, whether you're PMSing or not. The point is that one is being paid for quality and if one didn't deliver, it shows! Very enlightening post!

    ReplyDelete
  3. Damn straight, Martha. Damn straight.

    ReplyDelete
  4. Even if you're not being sponsored or had made it big, it's still very important to make quality content. :)

    ReplyDelete
  5. I wonder who is that famous fashion blogger. haha. Calm down Ms. M. :D

    ReplyDelete
  6. Blind item? Kagulo! Hehehe! But seriously. PREACH! It's kind of depressing how much of blogging has devolved from personal insight, to soulless PR boards. These "PR boards" can be found from the top all the way to the bottom ranking blogs. Thankfully, there are still insightful bloggers scattered around, and they're worth reading :D

    ReplyDelete
  7. Very well said! I hate clicking on blog post titles only to find out they all say the same thing about the same product; i.e., they copied everything straight off the press kit. I myself like how Liz of Project Vanity does sponsored posts. She includes interesting things that are worth reading about!

    ReplyDelete
  8. I totally agree with you! blogging takes great responsibility and honesty, because you have to give justice to your readers and of course the sponsors, and doing crappy work just because you're assured that you're popular and or you're just lazy won't do any good.

    ReplyDelete
  9. I am a fairly new blogger, and I honestly ask for my sister's help in checking my posts. I am really not a professional "writer" but I try my best to blog about what I experience. I also love reading blogs like yours, for tips and how to be a better blogger! :D

    ReplyDelete
  10. I agree. I think I have an idea who's that blogger. Hehe. I used to follow those internationally known fashion bloggers, but most of them bore me already.

    ReplyDelete
  11. I agree 100%! I recently started blogging again and as much as i want to update more than once a week, i want my posts to be of quality. So rather than post all the time na nonsense naman or minadali, i figured a post once a week na quality is better than araw araw na fail lol. Your points are very valid, and pet peeve ko din ung their - they're, your - you're. Thank you for writing about this! :) :) :) it just helped strengthen my view on the matter :)

    ReplyDelete
  12. Are these the dumb fashion bloggers like Laureen Uy, Camille Co, PATRICIA PRIETO (STUPID BEYOND ANYTHING), Lissa Kahayon? They should just post photos because their body text - NAKAKABOBO sa totoo lang. I've stopped reading years back but I keep checking if throughout the years, they've developed some writing skills. WALA. Sadyang maganda lang sila at payat pero lahat BOBO.

    ReplyDelete
  13. Agree. Masaya ang ads. Masaya ang may sponsor. But if the writing is crappy and even the appearance of the blog isn't user-friendly, sinong magtitiyagang magbasa? --Matromao

    ReplyDelete
  14. Makibaka! lols. What a post! It's so true. I admire bloggers who really are good writers. There is always room for improvement:) I just hope they'll know and realize it soon enough:)

    ReplyDelete
  15. This definitely needs to be said more often! So many blogs are not just shills, but poorly written shills.

    ReplyDelete
  16. Ang juicy naman nito! :)
    Da-who ang blogger na hindi quality magpost?

    ReplyDelete
  17. Quality is really needed even in school we have a Total Quality Management that helps us know without quality there will be no sense in believing or patronize the product or the service.

    ReplyDelete
  18. This is great news. Companies are growing. People who hire bloggers/PR people are starting to realize that there's more to hiring bloggers than traffic and fame.

    ReplyDelete

Thank you for your comments!