How To: Create A Blogger Media Kit
The ber months are here and that means influx of work for Bloggers in forms of advertorials, advertisements, ambassadorships, and whatnots must be expected. Do you have your Media Kit ready?
What's a Media Kit?
Now this is the question that you might not want to reply to agencies and clients who request for your Media Kit because it's a sign that: 1.) You're very new, therefore you need more experience before being given a bigger task (aka Better luck next time). 2.) It makes you look unprofessional especially if you've been Blogging for quite a while now.
A Media Kit is basically your portfolio as a Blogger; This is what you send to Clients who request for your profile, blog statistics, clientele, list of services, and published works. A Media Kit is YOU presenting yourself on paper/PDF; It's also a sign that you're professional and you give off the impression that you know how this whole Blogging thing works-formally.
There's no golden rule in creating a Media Kit, but there are a few important things that should go into it. I will teach you guys, most especially the budding Bloggers out there, how to create a Blogger Media Kit.
A Media Kit should contain the following elements:
- This is where the basic info about you and your blog goes. Detail here a brief info on your blog and yourself, things you love writing about and don't like writing about, and blog conditions. Get creative with your intro, but don't craft a novel out of it.
TIP: Tell your Clients what's in it for them when they work with you. See the line in my intro: "Working with this blog will not only guarantee your brand maximum exposure, but valuable, well- written PR Articles as well." Make them want to turn to the next page.
- Of course, you shouldn't miss out on this one because this is what Clients want to see 99% of the time. Collect your latest blog statistics from trusted traffic measuring tools such as Alexa and Google Analytics; I use Nuffnang too for more reference. Also, put here your latest follower count for your Social Media Platforms (Instagram, FB, Youtube, and Twitter).
- This is your Media Kit so you can brag all you want, alright? :)
4. MEDIA FEATURES
- Being featured in magazines, broadsheets, and leading lifestyle sources is credibility so take advantage of any feature that comes your way, but still, make sure that it won't put you in bad light!
- Just like Media Features, Endorsement is credibility.
- This is the second one that Clients will look for, next to your Statistics. Write about the services you offer, corresponding prices, and USP (unique selling proposition) for each of your offered services.
Here's another service that I offer at The Beauty Junkee.
Some do's before sending out your Media Kit:
1. PROOFREAD YOUR MEDIA KIT.
2. Validate all your information.
3. Get creative with your Media Kit, but don't make it too long and the file, too heavy.
4. Do not invent information and blow up numbers. Marketers will eventually find out you're lying anyway and you'll be burning bridges in no time.
5. MAKE SURE IT'S IN PDF. My pet peeve is when Bloggers send me the Powerpoint file of their Media Kit. Good thing my mom raised me well and I don't tamper with things that are not mine. You don't want others messing up your hard work and your reputation so make sure before hitting SEND, check if your Media Kit is in PDF!
Of course you can still create a Media Kit even if you've just started. It's better to start a good habit early.
Hope you learned from this blog post. ;) What other Business Blogging topics that you want me to cover?
ABOUT THE AUTHOR
Beauty. Fitness. Fashion. Food. Travel. Unicorns. World Peace. Digify Corporation.