Pink Sugar: A New, PIGMENTED Filipino Makeup Brand


Lately, new Filipino brands are on the rise; quality and overall branding of the products have improved so much, thus more and more Filipinos are considering having local brands in their dressers and closets. I can't wait for the day when Filipino brands will take their rightful place in the local shopping scene. Look around you and you'll see a lot of these brands that I'm talking about, and just recently, a new, promising player in the cosmetics field has come my way and I'd like to introduce everyone to this brand.

Ladies and Gents, meet Pink Sugar, the newest, colorful, pigmented makeup brand in town.

And the best part? It's homegrown.

Pink Sugar is a drugstore makeup brand that wants to be known for its premium quality and pigmentation at a wallet- friendly price point. "We want to be the go- to brand for Filipinas who want richer textures, better color payoff, and multitasking products, all without spending a fortune" says Laveen Mirpuri, CEO for Pink Sugar.

By the way, if you know Pink Sugar Body Mist, this brand is by the same makers of that product!

I digress. I received the whole line for review and boy, I am having so much fun these past few days, swatchin' and playin' with these products, and reveling in their exciting textures and shades.

Let me do a quick product roll call:

Eye Candy Eye Shadow Palette is a 10-pc. palette featuring matte, frost, satin, and shimmer eyeshadow finishes. If you noticed, one is great for warm skin tones and the other, for cool skin tones, but I have tested both and can honestly say that they work well on any skin tone. 

Honey I'm Good Eye Liner Duo features an intense liquid eyeliner and a soft kajal pencil, perfect for when you want your eye liner look to be either striking or subtle. The Kajals come in Blue, White, and Brown, giving you wider options.

Our Lil' Secret Concealer, which is one of my faves from Pink Sugar, is a full coverage concealer that comes in 4 shades and will conceal late night partying.

It's Awesome BB Cream, a BB Cream that adheres very nicely on the skin, comes in 4 shades that feature Olive, Neutral, Yellow, and Pink undertones.

Don't like liquid bases? Then go for Pink Sugar Dual Finish Face Powder instead; It can be used wet or dry with a sponge that has two sides: for full coverage and for light coverage. The powder range features 5 shades.

Sugar Tint, my top pick from the brand, is a HIGHLY pigmented range that colors your lips and cheeks. It comes in 5 tropical shades. A Purple lip and cheek tint? YASSS.

Sweet Cheeks, a contouring, highlighting, and cheek color line features 8 products; finishes range from shimmer to matte.

Pink Sugar's lipsticks are classified into two variants: Creamy Matte and HD. Creamy Matte has 10 shades and HD has 14 shades; the spectrum of colors is quite impressive as there are vampy shades to pastels and berries to neon pinks.

Sneak peek of my upcoming swatches!

Pink Sugar's products begin at P299.00 and the most expensive is P699.00. The products are now readily available in SM Department Stores and Watsons stores. Just visit PINK SUGAR on Facebook to know more about the brand and their locations.

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26 Lovely Thoughts

  1. I really like the packaging. And the colors look promising!

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  2. I am very thrilled with this news! A new home grown make up brand that is very affordable! I love it now and I will wait for your review on these products. But in case I can't wait for your reviews please forgive me hahaha. I will definitely try these cool products soon!

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  3. I thought imported ito! Very nice to know that it's locally available. will wait for your more detailed review and will sure list all the things you will recommend

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  4. i like the colors! many assortment. can't wait for your reviews, and can't wait to see an actual product in the store. :)

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  5. I'm excited for this brand! Especially the lipsticks!
    I visited Watson's in North Edsa and they're not available yet.. *sigh* ang excited ko pa naman. Lol

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  6. This looks promising! What I love most about this is that it's affordable! I will definitely check this out!

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  7. I wish they released more shades of Sugar Tint. I would love to know how the concealer performs. We'll be waiting for full reviews on these.

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  8. Hi Ate Martha! Wow this is so exciting! I just want to know if these are also cruelty free products? :) I have sensitive skin and some of the other local brands break me out :(

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  9. This makes me giddy! I love how Filipino makeup brands are stepping up their games. The eyeshadow palettes and lipsticks definitely caught my eye. I can't wait to see your swatches and recommendations from the creamy matte line.

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  10. I love the Pink Sugar Body Mist but I gave it to my younger cousin :) They need to open near UST so I can visit anytime :P

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  11. Wow. The packaging looked gorgeous. The products look promising and what more, they're affordable! I've seen your IG post about this brand a couple of days ago and I was really waiting for your blog post about it! Looking forward to the review and the swatches of course.

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  12. These look amazing and it has been so cool seeing so many local brands. I think I would love the cheek palette and lipsticks as that's what I'm obsessed. It also reminds me of Makeup Revolution a little bit with the packaging.

    Jackie | fashionxfairytale |

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  13. The shades seem safe but fun :D I love homegrown stuff because you know that they HAVE to be made to withstand ulan, bagyo, at pagguho ng mundo.

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  14. I was sold by the packaging and now I'm curious with the products :)
    Very affordable! Can't wait to grab some and try.

    Thanks for this post!

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  15. Pink sugar looks promising and great products to try Another exciting review is on its way! I'm looking forward to this:) sugar tint, eyeliner and creamy matte makes me excited the most.

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  16. Another local brand to love! First, I super love the packaging. So appealing and enticing. Second, it's so affordable. Third, I've heard it's of high quality and can compete with other brands. So what's not to love! :D

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  17. I'm excited for this brand! I've been meaning to play around with contouring, and I certainly want to start off with something inexpensive to experiment with. Looks like I found the one. :)

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  18. I've read Ms. Liz's review of these new babies can't wait to get my hands on it (especially the sugar tint)!

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  19. Wow I'm super excited to try this one and I so love it packaging. Another affordable drugstore make up line too! Thank you for sharing Ms. Martha :)

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  20. Looking forward for your reviews Martha! I'm always open with local brands, I think they are stepping up their game in terms of makeup and skincare quality now. :)

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  21. I'm going to try this product! It's a good thing that local brands are starting to be competitive!

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  22. Hi girls,

    Thanks for your insights! Will review them asap! :D

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  23. Bought Sugar Tint ( pink shade) just yesterday. I love how it works. Best recommended for daily use. :) :) Pink sugar packaging is so chic!

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Thank you for your comments!