The Body Shop steps up their game with Enrich Not Exploit Campaign
The Body Shop has always been known and applauded for their commitment to communities and the environment; the brand has inspired changes on animal testing, domestic violence, human trafficking, and ingredient trade; on their 40th year, The Body Shop levels up their commitment to the Planet with ENRICH NOT EXPLOIT, a global CSR campaign that aims to develop the brand into a more sustainable, ethical business.
Enrich Not Exploit entails a series of environmental KPIs that the brand has to achieve by 2020; through this program, The Body Shop aims to be the pioneering ethical, sustainable beauty brand in the world.
The program is broken down into three categories:
Enrich our PEOPLE- strengthen fair trade and engage more people in the mission
Enrich our PRODUCTS- ensure sustainability and reduce environmental footprint
Enrich our PLANET- create programs and support advocacies that protect the planet
The Body Shop Philippines gleefully launched this program in the Philippines through an intimate launch with the media; the brand partnered right away with globally- acclaimed Filipina scientist, Aisa Mijeno; Aisa became known worldwide (and was even acknowledged by President Obama) for her Saltwater Lamp project, a social project that aims to power up underserved communities safely and cost- effectively; Aisa's goal is to replace Kerosene lamps with Saltwater lamps to minimize fire accidents, which causes deaths.
At the same time, Drops Of Light was launched in the event too; it features a 5-in-1 formula that improves skin transparency and brightness.
For more information about Enrich Not Exploit and Drops of Light, visit THE BODY SHOP PHILIPPINES on Facebook.
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