Pink Sugar X Project Vanity These Lips Don't Lie Lipsticks: First Makeup Brand and Blogger collaboration in the Philippines
It is no secret that Bloggers are the voices of consumers and blogs, the lifestyle bibles of the new generation. As for Liz of Project Vanity, what turned out to be a simple blog where she chronicles her beauty adventures became a passion project that now inspires and encourages women to be happy with themselves with the help of makeup. For 10 years now, Project Vanity has been one of the go- to beauty blogs in the Philippines and Liz, as one of the go- to beauty bloggers locally as she's gone through tons and tons of products already that she could literally tell you what a bad lipstick formula looks like from afar.
Beauty Blogging in this day and age takes a new, exciting evolution: from merely being sent by brands makeups and around the world for beauty- related trips, Beauty Bloggers are actually being tapped now to co- create makeup lines! We've seen Too Faced X Nikkie Tutorials, Becca X Jaclyn Hill, and OFRA X Manny Mua to name a few. In the Philippines, Pink Sugar steps up to the international trend by being the first beauty brand to co-create a makeup line with Beauty Bloggers. Introducing Pink Sugar X Project Vanity These Lips Don't Lie Lipsticks!
These Lips Don't Lie is Pink Sugar's new line of lipsticks and has been launched in collaboration with Project Vanity. Liz, being a lover of lipsticks, created a line that, for her, represents what a good lipstick is all about: moisturizing, pigmented, trendy, and affordable.
So what inspired the shades and names of her line? Love At First Swipe, a dirty beige with a taupe undertone, is an ode to Tinder where she met the love of her life, James. Ready in Five is a cool pink that resembles Project Vanity's official hue, Woke Up Like This is a browned Rose that Liz dubs as the MLBB (My Lips But Better) shade among the four hues, and Nothing To Wear is a classic deep berry that she says is a shade that can be your go- to if you have no time to think of picking a shade that will transform your look.
Along with These Lips Don't Lie, Pink Sugar launched three new additions to the HD Lipstick Line: From left to right, we have Butter, Sinful, and Wicked.
A new product joins Pink Sugar's growing roster: Honey I'm Good Eyebrow Kit. This kit contains three shades of powder and one pigmented wax and comes in two color combinations: Perfect Taupe and Sassy Brown.
As one of your long time followers, I could definitely say that this is well- deserved. I remember the early days when we were fantasizing about putting up our own makeup brands or coming up with makeup lines and this is finally it for you. :)
Brave step, Pink Sugar; it's a first in the Philippines and I could see that it's going to be an exciting project both for Bloggers and their fans!
Project Vanity X Pink Sugar These Lips Don't Lie Lipsticks are now available. I'll swatch these soon and share my thoughts about them. In the meantime, visit PINK SUGAR on Facebook for more information about these products. :)
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