One of my goals this year for the TBJ Beshies community is to hold more events so everyone can hang out, get together, and have an opportunity to meet new people. From once a year, I hope to do this at least three times a year!
The Bible said "Ask and it shall be given to you". When I opened up myself and intentions to the possibility of doing regular events to grow the group, strengthen the bond of the TBJ Beshies, and somehow make them feel special (which they truly deserve after being with me after all these years), brands just started coming!
I was expecting that my first brand event will happen around May of this year, but it all happened in early February with none other than Jo Loves Philippines. I was so stoked when I learned that they wanted to host my community event!
Here's what went down in our first The Beauty Junkee Community event for 2025!
Jo Loves opened last year in the Philippines and they wanted to reach out to more fragrance enthusiasts through community events. I guess it's just age or we're just venturing into the other sides of the beauty world, but me and the TBJ Beshies are finally into perfumes! This event couldn't have been better for us!
Jo Loves is the brand of Jo Malone (yes, the famous perfume brand and yes, she is a real person) that she has founded after a long hiatus from the beauty scene. Before the event started, I introduced the brand's story to the community for better appreciation.
Jo Loves, more than being a luxurious perfume brand, is a testament of the strength of the human will: Jo Loves was founded by Jo after recovering from cancer and exiting Jo Malone, a brand that was truly dear to her heart. After being away from the perfume industry for so long, Jo never expected that she will make a solid comeback with Jo Loves, but it goes to show that anyone can rise from a fall with talent coupled with sheer grit, grace, and perseverance.
The highlight of the event is the signature tapas bar experience that is omniscient in all Jo Loves boutiques.
The tapas bar experience is the brand's exclusive ritual that allows guests to experience Jo Loves products in a fun way. Inspired by Jo's love for tapas and cocktails, the Jo Loves Tapas experience serves product demonstration in a quirky and engaging way. Cheers to brands that innovate the customer experience!
The experience is a la cocktail bar and the products are served as if you're about to enjoy tapas and drinks: the lotions are served in whipped cream dispensers while the bath oils are simmered in warm water in a Tagine to help simulate a warm, cosy bath routine.
Jo Loves also proudly introduced the proprietary Perfume Paint Brush. When Jo was conceptualizing the products of Jo Loves, she wanted them to reflect parts of her life; the paint brush is a reminder of her father, a painter by profession, and her childhood days spent watching her father create beautiful art with his paint brushes.
It's not only innovative, but also science- backed. Jo worked with perfume and cosmetic experts to make the fragrance long- lasting despite being in gel form and water- based; the paint brush perfume format is also a first in the world of perfumery and is patented under Jo Loves.
The TBJ Beshies were also treated to tasty cotton candy treats and mocktails.
After the program, everyone went shopping and took advantage of the exclusive discount for the community! Happy photos ahead!
Now that was a saturday well- spent!
Thank you to Jo Loves Philippines for hosting our event and the TBJ Beshies for experiencing the brand with me!
Until the next event! If you want to join my community events, please visit THE BEAUTY JUNKEE ON FACEBOOK and THE BEAUTY JUNKEES UNITE COMMUNITY.
Jo Loves is located in Glorietta 4, Makati City.
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