The New SM Aura Premier+Sarah Jessica Parker!

I was privileged to attend the May 16 VIP opening of the newest mall on this side of Taguig, SM Aura Premier. It is dubbed as SM's upscale shopping destination to date. In this post, I shall take you on a mini tour around SMAP! :)

It is also the 3rd largest mall of the SM group of companies.

The highlight of the event was of course, meeting no other than Sarah Jessica Parker, Hollywood actress slash style maven who became ultra famous for her Carrie Bradshaw character in the hit series Sex and The City. SJP is currently the face of SM Department Store.

EHRMEHGERD. It's Sarah Jessica Parker!!! Here she is, having fun as she showers coins around the newly- launched SM Store.

I was expecting that she'd arrive in an ala- Carrie Bradshaw get-up in the Sex in The City movies-take note-but she just came in a sleek long black dress with a cut-out at the back part. Very simple, yet very chic--she's just proven again that more than the fashionable clothing and whatnots, the aura, projection, and confidence of a person still counts! :D

I was THIS close to madame SJP. Managed to marvel at her face for a while, and the most recognizable thing about her facial feature would be her striking light blue eyes!

Meeting a Hollywood star plus seeing Henry Sy pass by right in front of me was altogether a marvelous experience. May 16, 2013 is definitely one of the days that I'll remember. :)

Now click READ MORE and let's go around SM Aura Premier!

I only managed to mosey around the beauty section of the SM store because the whole area was jam packed. Here are some of the classic beauty brands to see in here:

Max Factor




Majolica Majorca

Essence Cosmetics

And some of the newest beauty brands in the country have put up their own mini counters too!

ZA Cosmetics

NYX! Whoa! Gone are the days where we would wait for our NYX pre-orders to arrive. :)

Make Up Factory

So let's now leave The SM Store, shall we? Let's go around the mall and check out the various fashion, beauty, and lifestyle brands in here:

American Eagle

Bershka. YOLO!

Forever 21. I believe this is the largest Forever 21 branch to date: 2 floors, and overall size is 6 stores combined!


YAY! My favorite Estee Lauder brands are finally in Taguig! Now I don't see the need to leave The Fort anymore! :D

MAC Cosmetics


AAAAHHHHHH!!!!! I was literally screaming in delight from within when I learned that Pylones is finally in town! Now I can grab their super cute umbrellas sans the ridiculous shipping and customs fees!

OTHER BRANDS: Yosi Samra, Laneige, L'Arte Shoes, Regatta, Watson's, Stradivarius, Promod, Suiteblanco, Rolex, Piquadro

And the tour ends here. This is just a mini preview of the many things to see and experience inside SM Aura. I'll just leave it to you to discover. Besides, I was in heels that time so you'll understand why I wasn't able to go around that much! :D 

At least there's a new mall in The Fort for variety's sake, although I wish they'd do something about the people traffic in the area, which in turn causes major vehicular traffic at one of the main access roads to northbound and southbound C5. I think barricading the street- level pedestrian lane and building a footbridge instead would be a good solution.

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7 Lovely Thoughts

  1. this is super YAY to me,a neighborhood out there. Cheers to us, TBJ:)

  2. Wow! Thnk you mis m dahil jan on my way nko jan s aura. Sana d ako malate mamaya pasok ko 8 pm heheh.
    Kaw palang ang blog kong unang nabasa n nagbigay ng virtual tour thanks. Susyal ha nyx meron na no more onlone orders n baka fake hahah

  3. OMG!! I have to visit this mall if ever I go to Manila :D

  4. NYX! Oh yeaaaah! :)) LOL finally a store where we can instantly grab what we want and skip the waiting time. LOL. and MAC. well, ive never seen a MAC counter in any SM malls ive been to (Megamall, MOA, and Makati) hihi thanks for the preview ^^

  5. I went there on their 2nd day! I love love SM Aura! And oh, SJP! I'm too jealous of everyone who got to see her!:(

  6. Ang swerte mo naman Ms M! Thanks for giving us a peek inside SM Aura! I can't wait to visit the place.

  7. Eloise: Welcome. :) Yeah, Nyx is finally here, but it's a lil' expensive though. :p

    Kris: Thank you! :)

    Rizza: Haha. one for the books, indeed. :)

    LizC: Hi Liz! There's MAC in MOA. :)

    ohms: Cheers! :)

    Steph: Hi Steph and welcome to TBJ! :) You should! It's very nice! :)


Thank you for your comments!