TBJ TRAVELS: Pantene Discovers A New Miracle Molecule For Great, Resilient Hair
I used to think that hair damage is predominantly external, but I discovered through a talk on hair care at Pantene Innovation Center in Singapore that it's just about 40- 50% of the whole story. Truly, beauty is ever evolving like science and there is more to hair care than meets the eye!
Heat, humidity, pollution, regular styling, and less-than-stellar hair habits are the common and perhaps, only known reasons behind hair damage to (wo)mankind; Little did we know that there are other culprits that contribute greatly to hair damage; they're called Mineral Impurities; these microscopic mineral impurities that come from water penetrate the hair shafts and make their way to the core, attach themselves to the deepest cuticle layers, and start a chain reaction of damage, thus leading to degeneration of hair. Unfortunately, this is something that basic shampoos and conditioners can't remedy because they could not go beyond the surface.
Unlike the skin, hair does not have the capability to purify itself that's why mineral impurities accumulate within it. But a decade of research led Pantene to the discovery of this single molecule that will maintain hair health, put a stop on damage, strengthen hair from the inside, and even reverse hair damage comparable to 100 blow-dries and 1000 brush strokes. It's so groundbreaking, I think it will break the Internet like Kim Kardashian. :P
What is this miracle molecule?
Histidine is a naturally- occurring antioxidant molecule in the body. It is what aids skin in the natural removal of oxidative minerals and impurities. Hair has Histidine, actually, but it is not capable of utilizing it since, as I mentioned, it does not have its own purification process. Histidine's role in the skin has inspired the scientists at Pantene to jumpstart this research; Lead of the research, Dr. Jennifer Marsh PhD., shared "This gave us the idea to send Histidine into the fiber core to see how effective it was at removing oxidative mineral build- up from within."
And the result was amazing, it has brought us closer to understanding and effectively preventing hair damage.
Histidine paved the way for the rebirth of the Pro-V Formula. The new Pro-V Core Active Formula in Pantene shampoos features EDDS Keratin Damage Blockers that protect hair from mineral impurities on the outside while in the new Pantene conditioners, Histidine is added to get rid of mineral impurities on the inside, strengthens hair from the core, and prevents and reverses damage; Advanced Conditioning Technology enables the formula to penetrate and condition hair from the inside out.
The combination of EDDS and Histidine does not only give you healthy, beautiful hair, but hair that can take it all.
What's so great about having hair that can take it all?
Well, not much--just a happier, healthier, and more confident you, a you who's ready to take on the world and #DoItAll. :D
Me with Meriam of Cosmo and Belle of Preview representing the Philippines at Pantene Singapore Innovation Center
That concludes our journey at Pantene Singapore Innovation Center. I hope it has been as informative and enriching for you as it was for me. :)
Visit PANTENE PHILIPPINES on Facebook for more information on the new Pro-v Core Active Formula.
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Beauty. Fitness. Fashion. Food. Travel. Unicorns. World Peace. Digify Corporation.