Summer- my most awaited season because its bright, fun, aura energizes me, but let's face it; this season is also the harshest on makeup! Now that the temperature is on an extra hot level, it begs the question, is your makeup prepared to last in this summer heat?
To be frank, I think most of my makeup products nowadays are having a hard time withstanding summer because who knew that the heat would get worse and worse every year, right?
But thank goodness for technology. Technology has allowed brands like GRWM Cosmetics to create summer makeup products that are now made to last in hotter-than-usual temperature and come in finishes that make makeup wear even more bearable. GRWM Cosmetics calls their new collection SUMMER ALLIES and there's no better way to call a makeup collection that's meant to be worn comfortably in summer!
GRWM Cosmetics has launched two new products that will keep your makeup cool, fresh, and intact as you breeze through your summer activities.
The event has also held an inspiring talk featuring three empowering ladies: journalist MJ Marfori, runner and fitness icon Nicole Dela Cruz, and Rikki Dela Peña, Miss Universe PH 2024 Finalist. They shared what makes them feel powerful and why they think beauty is an ally--because it helps them feel their best each day!
The guests were also entertained with a scrapbooking activity that's all about inspiring words and messages.
The campaign for GRWM Cosmetics Summer Makeup Allies is focused on beauty as your ally. Summer is all about exploring, going on adventure with friends, and reconnecting with the outside world and our loved ones; for makeup that will help us feel and look our best selves as we go through our hectic summer schedule, there is GRWM Cosmetics Life-Proof Ultra Matte Fixing Spray and Cushion Lip Tint, the perfect beauty allies for a confident look that stays the whole day. Swipe, spritz, and slay-have fun and surrender to summer adventures in full confidence that GRWM Cosmetics' has got your beauty's back!
A new variant of GRWM Cosmetics' Fixing Spray, our all-new Ultra Matte will lock your makeup in place all day long! Zero smudging, minimal to no touch-ups at all! Sweat, heat, long days? No problem. Just shake very well, spray, and slay with a fresh, ultra-matte finish that stays put all day. Experience matte like never before.
Why You’ll Love It:
Powered by skin-loving active ingredients like Niacinamide, Centella Asiatica, Panthenol, and Vegan Ceramides.
Features Ultra Matte Complex—a unique skin film technology with oil control powders and film formers that keeps your skin hydrated while locking in your make up all day.
Lightweight and non-sticky, leaving an ultra matte feel - so you can go about your day without feeling weighed down.
Exclusive Debut Price: P549 (April 4 - May 4, 2025) SRP: P649 Net Volume: 50ml
GRWM Cosmetics’ latest lip tint collection, the all-new Cushion Lip Tint glides on like a dream, giving you a dewy touch that sets into a plush, velvet-matte finish. Upon application, it delivers a refreshing cooling sensation—perfect for summer days! Available in 9 shades.
Exclusive Debut Price: P349 (April 4 - May 4, 2025) SRP: P449 Net Volume: 4ml
These products are now available in all GRWM Cosmetics retail locations (SM and Watsons), GRWM Cosmetics online, Shopee, Lazada, and Tiktok Shop.
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