PRODUCT SPOTLIGHT: ETUDE HOUSE PROOF10 SMOKY EYES WATERPROOF MASCARA (BLACK)

The Beauty Junkee Tuesday, January 05, 2010

Here’s my initial review on ETUDE HOUSE PROOF10 SMOKY EYES VOLUMIZING MASCARA (BLACK)

PRICE: 548PHP

PLACE BOUGHT: ETUDE HOUSE, SM MEGAMALL, MANDALUYONG CITY

OTHER LOCATIONS: NONE; ONLINE; MULTIPLY DIRECT SELLERS

THE VERDICT:

Mascara is a vital part in my everyday make- up because I’ve always wanted to have lush and thick lashes. I was gunning for the set that conditions and promotes lash growth in Etude House. But it’s around 1k. It’s pretty expensive. I’ll prolly purchase it next time.

So I got myself this mascara which is part of the Smoky Eyes collection.

Okay. Here’s the mascara wand. Nothing special about the shape. But I like that it does its job in distributing the product evenly on my lashes. And check out that the wand is bent, which is convenient in helping me precisely apply the mascara on my lashes.

My eyes without the lashes. Relatively long but sparse. BOO! :p

Here’s my left eye with the mascara. I’m pretty impressed because it’s almost at par with the effect of my Max Factor False Lash Effect Mascara (yet to be reviewed), but only at a fraction of Max Factor’s cost.

One con is, you have to get used to applying this one because it has the tendency to clump if you don’t spread it evenly on your lashes. This is my first time to use this, and now I know how to make this work. One dip of the wand in the tube per lash application will help you achieving a clump free look.

This baby is also waterproof. It lasts the whole day without smudging. But this is the waterproof- washable type. It stays the whole day and it rinses off easily with soap and water. Now that’s a very good mascara characteristic!

Will I buy this again? Yes! I love that it’s cheap but effective. Totally recommended!

4 Comments

Miss Shopcoholic January 5, 2010 at 5:10 PM
nice mascara! ang ganda ng lashes mo btw..
♥ miaJanuary 5, 2010 at 11:05 PM
wow u have loong lashes, inggit!

i havent tried any etude house products before. this has made me curious! thanks for d review :)
The Beauty JunkeeJanuary 5, 2010 at 11:43 PM
kim: hehe.. thanks sis! sana kumapal na din sya hehe. :)

mia: yup, again, sana makapal sya. haha! :) try it, cheap lang pero maganda and effective talaga. :)

btw, i got your email. will ship on saturday. thanks and congrats! :)
jehanJanuary 8, 2010 at 9:18 PM
hi Martha! the next time you visit EH, try asking about a membership card. almost all cosmetics company here have membership cards. it's like SM's advantage card---you earn points.

but with EH's case, everytime i pay for my purchases and hand them my membership card, they ask me first which one i prefer: points or discount.... i get 10% discount for every purchase whenever i choose it.

and do they give you product samples? next time you visit them, try saying to the Korean SA

"SAMPLE ISSOYO? SAMPLE JUSEYO.." (Do you have a sample? Give me a sample please.) --especially when you make big purchases... perhaps and i hope they have and would give you generously...