Lolita Lempicka L'Eau Jolie: A New Take on Innocence

I am thrilled to report that one of my favorite perfume brands, Lolita Lempicka, has debuted in the Philippines. If I were a fragrance, I would be Lolita Lempicka. My first and forever favorite is the original Lolita Lempicka, the one in the violet, apple- shaped bottle: It starts off sweet and pretty, then develops into a deep, mysterious fragrance. So if you want to know me completely and in a nutshell, go ahead and find that fragrance. :D

Prestige Brands is the exclusive distributor of Lolita Lempicka in the Philippines. The first Lolita to land in our shores is L'Eau Jolie EDT. If the original Lolita is the full realization of sensual femininity, L'Eau Jolie is the awakening.

What's even more thrilling is they chose the fairy- like Elle Fanning as the muse for this fragrance. Ah, this captivating Fanning girl. In all honesty, she's not as drop- dead gorgeous as her contemporaries, but she seems to stand out more than any young Hollywood celebrity. Blame it on that ethereal face and piercing blue eyes that just arouses something in you. I also think she has the most fashionable face in the sea of young celebrities today. Elle is truly the perfect muse for L'Eau Jolie. Oh, did you know she's a VERY GOOD actress too? Watch Ginger and Rosa. :)

More about this fragrance and watch the official trailer after the jump!

L'Eau Jolie is a fruity floral gourmand of Pear, Peach Blossoms, Blackcurrant and touched with the enchanting note of Licorice and capped off with seductive hints of musk and cedar. The fragrance is housed in Lolita Lempicka's signature apple- shaped bottle, a symbol of passion and desire. Lolita Lempicka likens the allure of the fragrance to the thrill of first- time moments: that first glance, that first encounter, that first touch, or maybe even that first kiss. L'Eau Jolie explores the seductive innocence of a girl who slowly awakens to womanhood.

Elle Fanning stars in this mini movie for L'Eau Jolie filmed by award- winning music video director Yoann Lemoine who did the videos of Katy Perry, Taylor Swift, Rihanna, and Lana Del Rey.

The video opens up to Lolita playfully exploring an enchanted forest. Her fantasies grow deeper as she treads farther into the woods. She then meets a stag then embraces him, symbolizing that Lolita has finally surrendered to her desires as a young woman.

Lolita Lempicka L'Eau Jolie EDT is now available in Rustan's department stores and retails at P1,950.00 for 30ml and P2,950.00 for 50ml. Ever tried Lolita Lempicka fragrances before? Share your faves!