GRWM Cosmetics has recently concluded their much- awaited media event of 2024, GRWM Ball; it was packed not only with guests donned in glistening colors of black and gold, but also of exciting news and releases that made it evidently clear that the local beauty industry is indeed thriving and becoming more exciting.
With the unveiling of Face Card, a customizable makeup palette with arguably the most expansive product selection in the realm of custom makeup for a local makeup brand, GRWM Cosmetics has once again cemented itself as the most exciting, new player in the arena of Philippine cosmetics.
And with the introduction of Heart Evangelista as the newest face of the Face Card Eye Collection, GRWM Cosmetics has indeed proven the they have arrived and is set to become one of the biggest beauty success stories of this generation.
Face Card aims to be your everything palette, your makeup BFF that you can tote around, from the city to your next travel destination.
This is one of the most exciting local releases that we've had to date so check out the full collection and prices!
Heart Evangelista is the first celebrity endorser of GRWM Cosmetics. When asked about their decision to finally onboard a celebrity, Mae Layug said that the since the brand has grown significantly over the past year, it's finally time for the brand to have a 'face' that will perfectly represent their brand in the retail scene. And when asked about her choice of endorser, she chose Heart because not only is she perfect for the eyeshadow and eyeliner collection of the brand as a global trendsetter, the brand is also aligned with her beauty values and advocacies, especially those related to animal welfare.
Face Card is a customizable face palette that features an eyeshadow, complexion, and blush collections.
The magnetic palette comes in 2 sizes: quad (P499) and single (P199). The palettes come in gold and rose gold hues.
Below are the following products to expect with the corresponding prices:
Blush Collection
Royal Flush- silky powder blush (P249)
Mochi Blush- cream-to-powder blush (P299)
Satin Cream Blush- medium to heavy pigmented cream blush (P249)
Baked Blush- glowy powder blush with a radiant finish (P249)
Pressed Highlighter- P199
Baked Highlighter- P199
Soft Veil Finishing Powder- P299
Airset Matte Powder Fixer- P249
Brightening Powder Duo- P249
Golden Hour Cream Bronzer- P249
Bronzing Powder- P249
Sculpting Powder- P249
Brontour Powder- P249
Brow Powder Trio- P249
Face Shading Trio- P249
Multiuse Complexion Cream- P199
Multiuse Complexion Color Correcting Cream- P199
Shadowplay Eyeshadow Collection
Velvet Matte and Colorplay Velvet Matte- P149
Frost- P149
Topper (Glitter)- P149
Metallic- P149
Colorlock Eyeshadow Booster- P349
- Eyeshadow primers that improve the color intensity, glide, and staying power of eyeshadows. Comes in earthtone (universal), Blackhole (black, for improving the payoff of colors), and Galaxy (white, for enhancing colors and evening out the skintone)
There are also new eyeshadow brushes that are part of the collection:
Face Card Travel Brush Set (P1,499)
Face Card Eye Brush Set (P999)
Face Card Brush Singles
G01 Powder Brush- P399
G02 Angled powder Brush- P349
G03 Master Blending Brush- P349
G04 Angled Base Brush- P349
G05 Cheek Brush- P399
G06 Conceal and Correct Brush- P249
GRWM Cosmetics believes that their brand is a force for good.
Face Card may be a more sustainable replacement for Quad Goals (their first customizable palette), but the fact remains that any form of consumption creates waste. Being aware of their impact to the environment, GRWM Cosmetics has decided to partner with Envirocycle to help them recycle not only discarded Face Card packaging, but other GRWM Cosmetics packaging as well from bottles to tubes. Customers can turn over their used packaging to GRWM Cosmetics at the 2.15 Molino branch at the moment, but the brand hopes to expand its initiative soon in malls.
For more information about Face Card, please visit GRWM COSMETICS on Facebook, Instagram, and Tiktok.
0 Comments
Let me know what you think of this post! :)