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I've met a couple of people who berate those who love shopping. Their reasoning is, "Instead of shopping, why don't shopaholics just put their money into something good?" Well, that may be true for some people, but I fervently believe that shopping itself is good, especially if you buy products that support a particular advocacy and enable us, the consumers, to reach out and do good unto others. There are numerous brands and even micro entrepreneurs out there who utilize their resources and influence to help save the world one cause at a time, and here are a few:
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THE BODY SHOP
One of the pioneering socially- responsible brands known for their "Community Fair Trade" principle, an ethical business approach wherein the merchant pays the suppliers (mostly small- scale farmers, artisans, and co-ops) fairly to encourage ingredient sustainability, employment, and independence. Founded by Dame Anita Roddick, The Body Shop was originally built to inspire people to use sustainable, eco-friendly products. Over the years and along with the brand's expansion, The Body Shop has created groundbreaking campaigns that condemn animal testing, child trafficking, domestic violence, and raised funds to further support fair trade and environmental organizations.
DKNY PUREDKNY A DROP OF ROSE EDP
PUREDKNY A Drop of Rose assists CARE, a humanitarian organization that aims to uplift the poor from poverty. This particular PUREDKNY variant brings livelihood to the women of Isparta Valley, Turkey.
MAC VIVA GLAM
MAC Viva Glam lipstick line is geared towards providing emotional, financial, and educational support to people living with and affected by aids. Every centavo of Viva Glam's selling price goes to various organizations that help aids- stricken women, men, and children all over the world.
PULPE DE VIE
An all- natural, France- based, environment- friendly brand. Julie Ducret's Pulpe De Vie remains small in order to prevent the exploitation of natural resources. The brand also supports Un Toit Pour Les, (A Roof For The Bees) an organization that promotes the preservation of Bees, one of earth's endangered species.
One of the revolutionary footwear brands in the world. Blake Mycoskie, a native of Texas was inspired to create TOMS during his trip in Argentina, where he has witnessed the unfortunate conditions of children living without shoes. Since its inception in 2006, TOMS has given out 2 million pairs of shoes to poor children through the ONE FOR ONE MOVEMENT. (When you buy a pair of TOMS, you give a pair of shoes to a child in need)
Rags2Riches is an ethical, eco- friendly local brand that was born out of a collective desire to improve the lives of poor families by enhancing their entrepreneurial skills, and providing them with fair access to the economy. (Much like The Body Shop's Community Fair Trade principle) It all started when the founders (one of which is Reese Fernandez, current CEO of the brand) of Rags2Riches visited Payatas: Payatas is home to a group of female rug- weavers who scavenge scraps of fabric and turn them into rugs and rags to make a decent living. Over time, the industry was abused by middlemen who controlled the supply, and the women's share of the business and access to the market, causing them to earn measly income for themselves and their families.
Rags2Riches had formally employed these women and taught them how to create competitive products such as bags and home accessories using what else? Scraps of Fabric. The brand has successfully empowered 450 women across 21 communities in Metro Manila (and still counting) by means of skills, financial, and health training, as well as providing them with proper assistance in merchandising.
I've known Ann Ballesteros for quite some time now as I've worked with her in a few collaborations concerning beauty. Ann is a chill, quiet, nice woman-so easy and interesting to talk with. Little did I know that behind her gentle personality is a big dreamer, one who aims to improve society by encouraging livelihood amongst poor people. hANNdmade, Ann's business, is a small, local bag brand that is driven by fair trade as well, and the bags are being crafted by a group of poor artisans in Bulacan. Ann is living proof that you don't need fame, power, or loads of cash to help others-just a burning desire and authentic courage!
Indeed, shopping is not only a therapy for the self, but for humanity as well. :) Hope you liked this post! If you know of any similar brands or products, type them in on the comments section below! Have a great Saturday, everyone! :)
ABOUT THE AUTHOR
Beauty. Fitness. Fashion. Food. Travel. Unicorns. World Peace. Digify Corporation.