Emma Watson For Lancome

It is not impossible to attract people to your brand and turn them into zealots if your ambassador is Emma Watson. How can you not possibly love this lady? From her humble beginnings as the lovable nerdy Hermione Granger in Harry Potter, she has become one of the iconic stars of her generation and Tinseltown's most sought- after faces. For starters, she lent her face just recently to Burberry. And for a first- time endorsement, having Burberry knocking at your door and asking you to be their face is just WOW. Good job, Emma!

Emma at Blanc UV Expert commercial behind-the-scenes

After endorsing London's luxury label, Burberry, she now lends her sophisticated and charming face to cosmetics giant, Lancome Paris for a series of beauty campaigns this 2012.

Emma Watson is the newest face of Lancome Paris' latest skin care breakthrough for S/S 2012: Blanc Expert and UV Expert.

Lancome's whitening range is comprised of potent whitening products that target and treat pigmentation and skin darkening at source, protect skin from the sun's harmful rays, and help maintain skin's natural fairness and youthful radiance.

Here's the complete whitening range. Just click on the pics to enlarge them.

Lancome also joins the BB craze with their UV Expert BB Cream with SPF 50. It protects skin, corrects skin tone and condition, and covers blemishes. It comes in two shades: Fair and Dark. It's so lightweight that you can slather it on without having to worry about looking white. It dries off to a dewy finish too. This BB Cream is a dream to have. UV Expert BB Cream is at P1,995.00 for a 30ml tube.

Emma, as an actress, is a chameleon. She can play the lonely loser, the bitch, the billionaire's daughter, your ultimate dream girl, and what have you. I think she's one of the most talented actresses of our generation! And that talent is what makes her the perfect face for all of Lancome's campaigns. You can clearly see the story behind the product/line from her expressions.

From being an angel for Blanc and UV Expert to becoming the modern hopeless romantic in Rouge in Love, she now portrays the elusive dream girl in Tresor Midnight Rose, a modern and youthful rendition of the iconic Tresor. It's a warm, wispy, and elegant floral that exudes an air of mystery. It's the kind of perfume that leaves people wanting more.

Ah, I wish our local commercials were as creative and thought- provoking like this official Tresor Midnight Rose commercial. The commercial made me feel as if Tresor Midnight Rose is the perfect perfume to put you in the mood for some lovin'. LOL! But seriously, I love this new Tresor fragrance. (even the classic one) The moment I smelled TMR in one of my Duty Free trips, I knew I had to get it. And I will soon. :D

Thank you, Lancome.

Oh wow, I've said a lot about the brand. Well, I just love Emma Watson that's all. She's a lil' bit of Grace Kelly, Greta Garbo, and Audrey Hepburn all rolled into one! :)

Visit LANCOME PHILIPPINES ON FACEBOOK for more details about their latest products.