HOT AND FRESH: Mamechiyo for Shu Uemura

Here's a cool fact from a very reliable source: Shu Uemura releases a Limited Edition collection every time the Sakura trees blossom. The Sakura or Cherry Blossom is a symbolic flower to the Japanese. According to Japanese tradition, it symbolizes the 'transient nature of life', as the Sakuras' blossoming period only lasts for a few weeks. It also symbolizes purity and elegance. An annual Hanami (a thousand- year old viewing tradition) is being held during the blossoming period, where locals and tourists alike come together to marvel at the blushing pink mountains and cities of Japan.

For this year, Shu Uemura has partnered with renowned Kimono designer, Mamechiyo, for a summer- worthy collection.

Mamechiyo is a Japan- based modern Kimono designer. She has taken the fashion world by storm with her timeless and eclectic designs that fuse the old and new, and bridge Eastern and Western art. Born and raised in Japan, Mamechiyo has always been a lover of her own culture. Just like Shu Uemura, she modernizes Japanese art without compromising its legacies and traditions.

Behold the Mamechiyo X Shu Uemura collection.

FACT: A bottle of Shu Uemura Cleansing Oil gets sold in the world every 7 seconds

Bespoke Cleansing Oils

1. Cleansing Beauty Oil Premium A/O Advanced Formula (Green)

2. High Performance Balancing Cleansing Oil Advanced Formula (Yellow)

3. Fresh Pore Clarifying Cleansing Oil (Pink)

4. White Efficient Clear Brightening Gentle Oil (Violet)

Emblematic UV Under Bases and a comely refillable powder compact

1. UV Base Pink Purple (Violet)

2. UV Base BB Beige (Green)

3. UV Base Beige (Yellow)

4. UV Base Pink (Pink)

Each color represents a symbolic Japanese native flower and Kimono styling by Mamechiyo:

FUJI (Yellow; Willowy Wisteria)- Delicate and dainty

SAKURA (Pink; Cherry Blossom)- Pure and elegant

BOTAN (Green; Peony)- Magnificent and noble

UME (Violet; Plum Blossom)- Captivating and beautiful

Speaking of transience, this collection has been out in the market for quite a while now, and it won't wait for you. Drop by any Shu Uemura counters and bag these limited edition products.

To know more about the collection, visit SHU UEMURA PHILIPPINES ON FACEBOOK.