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Elizabeth Arden Visible Whitening Line: Protect, Smooth, Whiten


I wrote down on my WISHLIST DIARY, a simple notebook where I chronicle all my long- term and short- term dreams and goals, that I want to try out more brightening serums and products to completely banish my post- acne marks, aside from the fact that I'm kinda' obsessed with this particular skin care range too. (getting there! :D)

Thankfully, it didn't take a long time for this wish to come true. Two weeks back, I was invited to the launch of Elizabeth Arden's newest skin brightening line.

Joining Elizabeth Arden's Visible skin range is Visible Whitening, their cutting- edge solution to hyperpigmented, dull skin caused by daily UV exposure, aging, hormones, and inflammation.

Basically, it's a complete range from facial cleanser to BB Cream. (Yes, Elizabeth Arden finally has a BB Cream)

Here are the key ingredients:

SpectaBright- Botanical hops extract from France that acts on signal reaction from UV light and melanosome transportation to inhibit melanin production
Vitamin C Derivatives- enhances and minimizes skin darkness overtime; antioxidant
Pearl Powders, Mica, Silicone, and Pigment- imparts immediate brightness
A combination of Olive tree extract, Zinc, PCA, stabilized Vitamin C- fights formation of dark spots

The Study: 93% of women showcased immediate improvement in brightness, radiance, tone, and texture (based on a US clinical study of 32 women by expert grading and subject self- assessment)

The Visible Whitening range promises to brighten skin immediately, minimize pores, and protect skin from environmental damage for a brighter, healthier, and naturally glowing complexion.

Click READ MORE and know more about the products!



The event was also graced by dermatologist Dr. Darah who talked about skin hyperpigmentation in detail. Her best advice to stall skin darkening and maintain the productivity of any skin brightening product? WEAR SUNBLOCK!

Visible Whitening Skin Regimen

Visible Whitening Skin Treatments

We also had a super fun game inspired by Word Play. Dang, my spelling skills were put to test that time!

With my team mate, Sabs Hernandez of The Makeup Maven. :)

With my favorite beauty bloggers in the whole wide world and the ever stunning Aireen Mayol of Rustan's.

Now here's the part where you find out which Visible Whitening product matches your needs:

VISIBLE WHITENING SMOOTHING CLEANSER 125ml (P2,400.00)

Smooth, creamy, gently foaming cleanser with enzymatic micro-beads that help slough off epidermal dead skin to reduce the appearance of dark spots and uneven skin tone.

VISIBLE WHITENING PORE MINIMIZING TONER 200ML (P2,450.00)

Calms and clarifies skin while reducing the visibility of pores with Witch Hazel and Green Tea Extracts. Prepares the skin for the rest of the Visible Whitening products

VISIBLE WHITENING SMOOTH AND BRIGHTEN EMULSION 100ML (P3,850.00)

A light, milky, hydrating, moisture- retaining AM moisturizer with Pearl Powder and Mica that impart immediate glow to the skin. Best suits normal, oily, and combination skin.

VISIBLE WHITENING FIRM AND REFLECT MOISTURIZER 50ML (P3,850.00)

A rich counterpart of the Smooth and Brighten emulsion. Infused with Diamond Powder and minerals for instant brightening and lasting moisture. Best suits dry skin.



VISIBLE WHITENING MULTI-TARGETED UV SHIELD BB CREAM SPF 30 PA++ 30ML (P2,900.00)

A multipurpose balm that you can use alone or under makeup to support and continue the effects of the Visible Whitening products. Helps keep skin moisturized, evens out skin tone, and contains anti- aging ingredients to address fine lines and wrinkles.

Shades: 01, 02, Transparent


VISIBILE WHITENING ILLUMINATING EYE SERUM 15ML (P2,950.00)

An eye brightening serum with cosmetic properties. It has Diamond Powders that immediately brighten any dull eye surface, and minimizes dark circles after a period of use. Ophthalmologist tested.

VISIBLE WHITENING MELANIN CONTROL NIGHT ESSENCE 30ML (P4,750.00)

An AM serum that continuously breaks down melanin formation and prevents UV light from catalyzing Tyrosinase activity. It has a light, easy- absorbing texture that can be worn underneath makeup.

VISIBLE WHITENING MELANIN CONTROL NIGHT CAPSULES 50 CAPSULES (P4,950.00)

Individually- packed PM serum with the highest concentration of the active ingredients. Aside from intense brightening from the inside out, it also has anti- aging properties that supports collagen production for a healthier look the next day.

I'm particularly excited about the BB Cream in Transparent! I'm currently testing these products so in the meantime, please visit RUSTAN'S on Facebook for more information about this line.

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