Caronia The Sound Of Color Campaign: Express Yourself With Music and Color

"Ca-ro-nia..CARONIA!"

Ha! Knew it! You sang to the iconic jingle of Caronia-especially to the 90's babies here-when you read that! Who could ever forget this catchy tune by the pioneering nail care brand in the country? Even memories of Caronia's vintage chunky bottles with white caps and frosted nail polish shades are lingering in my mind right now along with the Caronia lady dancers in color- blocking bodysuits! Classic! :D

Over the years, Caronia has been helping Filipinas convey their diverse personalities through color and for 2013, they are mixing it with another medium, music, to explore a whole new world of expression. The Sound Of Color campaign is a nationwide search for the most talented local performer/s who can create the best rendition of Caronia's jingle in any music genre. Open to amateur groups, 5 local acts will vie for the grand prize in a concert showdown at the Caronia The Sound Of Color Music Festival on November 8 at the Sky Dome, SM North Edsa. The grand prize at stake is P70,000.00 cash!

So gather your band members, bring out the score sheets, and start jamming! I wish all the participants good luck! :)

New times call for new tastes. Here's Caronia's brand spankin' jingle performed by Imago.

For questions and inquiries about the contest, please visit CARONIA PHILIPPINES on Facebook.