Try-vertising, or what we commonly know as "Beauty Sampling" must be a very effective way to advertise that even beauty authorities such as SM is into it already.

Oh, let me backtrack for a little: SM IS INTO IT ALREADY.

Believe your eyes. SM has just come up with their own version that's aptly called the Beauty Box. For only P799.00, you get a MASSIVE box filled with P4,000.00 worth of goodies. Wondering how big this box is? You can't fit it in a plastic bag-you'll be needing straw ropes for this one!

Contents of SM's first- ever Beauty Box. Oh yesiree, what you're thinking is correct: Everything-as in everything-is full- sized! :D

Let's look at the items in detail after the cut! :)
Skin Care: Olay Regenerist Microsculpting Eye Cream and Lash Serum Duo, Essence Cosmetics XXXL Shine Lip Gloss, Purederm Age Regenerating Multi- Step Treatment, Purederm Makeup Cleansing Tissues, Skinklëns Gentle Skin Cleanser, Flormar Magnetic Twist Nail Enamel, Quick FX Pimple Eraser, No Shine Mattifier, Eyelift Cream, and Tinted Moisturizer

Body Care: Beyond Care Skin Moisturizing Lotion and Body Wash, Purederm Exfoliating Foot mask, Snakebrand Cooling Powder, Hyacollagen Hyaluron and Collagen Drink, Metabo Coffee, Evas Vitamin Hand Cream

Hair Care: Lucido L Styling Curl Milk, Opal Virgin Coconut Plus Aloe Vera Oil, Palty Bubble Hair Color, Vitress Hair Oil, Nanny Rose Gugo and Lawat Shampoo

Wonderful array of products, right? Aside from that, this box allows us to discover more brands in SM's Beauty Section, especially those that we tend to skip or ignore-who knows? They could be hidden treasures! I'm excited to try Palty hair color, Snakebrand powder, (Oh! Childhood memories of prickly heat and cooling powders! :D) Quick FX products, Skinklëns, (which seems like a counterpart of Cetaphil) and Olay's Eye Cream and Lash Serum duo. The only con I can think of is the size and weight, but I'm sure you wouldn't mind that any longer because this box is such a downright steal, aye? :)

SM Beauty Box will be available starting August 1 in the following SM Beauty Section branches: SM Megamall, SM Makati, SM Mall of Asia, and SM North Edsa. Please visit SM DEPARTMENT STORE on Facebook for updates. Save the date, everyone! :)