Benefit Roller Lash: There's A New Curl In Town!

Last week, Benefit launched a mascara that got the lashes of Filipinas fluttering in delight because it promises instant curl and lift without the help of an eyelash curler. This summer, sport that flirty gaze with Roller Lash, a super- curling and lifting mascara.

FYI, the concept of Roller Lash was inspired by hot roller curling

Benefit created Roller Lash after learning that some of the biggest mascara and lash concerns of women are having pin- straight lashes, mascara wands that don't grab each and every single lash perfectly, and mascara formulas that weigh the lashes down. (I can totally relate!) 

That said, how can Roller Lash solve these lash woes? I'll tell you when you click READ MORE. :)

Presenting Roller Lash's patented Hook 'N Roll wand. It took Benefit four wand prototypes to arrive at this smart wand with tiny hooks on each comb that grabs each and every lash, a shape that follows the lash's natural curve, and with medium thickness to suit Asian and Caucasian eyes. It promises length and volume with its light, jet- black, 12- hour, easy-to-remove formula, and its biggest come-on is the "bye bye lash curler" promise-according to Benefit, this mascara lifts and curls your lashes sans regular curling, heat curling, and doing whatever trick to curl your lashes so you'll be out the door in a jiffy!

Could Roller Lash be the only thing that my thin, droopy, straight eyelashes need? I'll find that out in the next days! :)

Benefit Cosmetics did a major launch for this product at Skye Lounge, BGC- there were hunks, babes, fishing games, hole-in-ones, makeup demos, dance numbers, and cute doggies! :D

We were also treated to Tarot Reading sessions too! How's my reading? Pretty good and promising! :)

Benefit Roller Lash retails at P1,300.00 and will be available in all Benefit stores starting March 5, 2014. Please visit BENEFIT COSMETICS PHILIPPINES on Facebook for more information about this product.