Here's a review on Etude House Lash Perm Curl Fix in Black.

PRICE: P848.00
FROM: Free
OTHER LOCATIONS: Available in all Etude House counters and boutiques nationwide

THE VERDICT:

After so many trials, I've finally found my favorite (and possibly, the best) mascara from Etude House: Lash Perm Curl Fix; this waterproof (for real) mascara volumizes, defines, deepens lash color, and keeps lashes curled the whole day. I'm in love!

ETUDE HOUSE LASH PERM CURL FIX MASCARA IN BLACK IN DETAIL

This volumizing/curling/defining mascara features the Curl 24Hr Technology that delivers a powerful, all- day lift; features the versatile Dual Jelly Brush that coats and lifts all lashes; waterproof, sebum- proof, and sweat- proof; No smudge, no clump. It comes in the colors Black, Brown, Plum Burgundy, and Pink.

Ingredients

This is the Dual Jelly Brush, which is very cool and very useful in my opinion, delivers two effects: the flat side coats all the strands even the tiniest ones and the domed side separates and lifts the lashes; the size is pretty small which is perfect for Asian eyes. This wand is small but terrible because despite its size, it delivers big benefits.

The product has a whipped mousse consistency, which allows it to cling onto and build on the lashes effortlessly. Drying time is pretty quick, pigmentation is heavy, doesn't clump, but formula must be evened out while it is still in its wet state because it won't budge when it finally sets.

I read in the website that the Curl 24Hr Technology is only present in the Black mascara. I just find that a little weird though, but at least I'm not directly affected because I rarely use colored mascara.

ETUDE HOUSE LASH PERM CURL FIX MASCARA IN BLACK IN ACTION

Top, L-R: Bare lashes, One coat
Bottom, L-R: Two coats, Three coats

Staying power is very good: it lasts the whole day with zero smudging and flaking in normal conditions; I used it to one of my workouts and it did smudge for a wee bit on my lids after sweating and oiling up real hard, but it was tolerable and it did not run off that's why I still wear it to the gym; it delivers amazing, lasting curl hold as well that opens up and brightens the eyes! I swear, your lashes will stay curled up and no matter what with this mascara! One small caveat is it's just a little hard to remove.

This prolly Etude House's best mascara to date as it delivered everything it promised and it's one of the true all-in-one mascaras out there. I'm repurchasing!

ETUDE HOUSE LASH PERM CURL FIX MASCARA IN BLACK RATING

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