Now more than ever, we're feeling the Asian beauty invasion in our country; more and more and more Japanese and Korean beauty brands as well as brands from our SEA sisters are debuting in the Philippines faster than we can say "Kawaii!"

Here are two new beauty brands from Japan and Korea, a reformulated Japanese beauty favorite, and a hair care range that is inspired by the 'lightweight', 'airy' shampoo and conditioner variants by Asian beauty brands.


Hair is an important part of every person's identity and hair color is a vital part of personal style; hair color is also a means of expression and a lot of Filipinas have been using it as a means of expression lately, but it can be demanding both in time and money. With the introduction of Japan's number one hair color brand, Liese, Filipinas can finally experiment with hair colors without sacrificing a lot of time and money, and in an easy way while still getting quality color.

Liese is a DIY hair color in creamy bubble form, making it so easy to use unlike cream type DIY hair colors and evenly- colored hair easy to achieve as possible; each pack comes with a mixing bottle, pump, solution, gloves, and a post- treatment for the hair. Locally, we have 7 colors available and retails at P499.00/box; it is available in leading stores and for the listing, please visit LIESE PHILIPPINES on Facebook.



Banila Co, one of the famous Korean brands, has just landed in our country a couple of months ago and a month ago, they have opened a new store at Robinsons Ermita. They sent me a box filled with their best- sellers; I'm pretty excited with Clean It Zero Cleansing Balm! For more information about the brand, visit BANILA CO PHILIPPINES on Facebook.

Dove isn't Asian, but their Oxygen Nourishment products come in lightweight, airy textures reminiscent of emulsion- like hair care products of some Asian hair care brands. Oxygen Nourishment helps give you bouncy volume that's light and full of life; the collection features a shampoo, conditioner, and Root Lift Spray that helps give volume from the roots. Visit DOVE PHILIPPINES on Facebook for more information about this collection.

My favorite K-Palette product, Real Lasting 2Way Eyebrow Liquid just had a formula makeover; the liquid is now more translucent to minimize mistakes and the powder is more buildable, giving you brows that are more foolproof and natural- looking than ever! Another awesome news is it's now more affordable at P895.00! Gotta go and grab some more! :D

For more information, please visit K-PALETTE PHILIPPINES on Facebook.