FIRST DIBS: HM Beauty now in the Philippines + Price list

Fashion giant HM threads the path of cosmetics and has dropped a MAJOR beauty collection. Introducing HM Beauty.

Beauty Bloggers, Vloggers, and Influencers gathered yesterday at HM Studio in Makati for a preview of the collection. I'm sharing everything with you plus the corresponding prices.

HM Beauty has two lines: HM and HM Conscious; the latter is an environmental- friendly collection that features recycled and plant- based ink for the packaging.

Starting with the beauty tools; a reader of mine mentioned on my Facebook Live video of the event that HM's brushes are sturdy and good; they also have dual ended brushes such as the brow and lash brush which features a spoolie and angled brow brush; will definitely get this one when the whole collection is launched in stores officially. I'm also interested in the Precision Sponge, a slim, small sponge that looks great for applying powder on the tighter corners of the face and for blending liquid and cream contouring/highlighting products.

HM Conscious favorite: Lip balms! This chic balm comes in a metal tube and is very handy.

Foundations and Concealer wheel.

The foundation has two lines: Natural Satin Foundation (sheer finish) and All Day Liquid Foundation (medium finish). Both foundation lines have around 20 shades.

Swatches of some of the shades of All- Day Liquid Foundation: L-R, Ebony, Alabaster, Chestnut, and Soft Sand. This range is good for normal to combination oily/normal skin.

Swatches of some of the shades of Natural Satin Foundation: L-R, Ebony, Soft Sand, Honey. This is a sheer foundation that's great for normal and dry skin.

Solar Flair Bronzing Powder and Illumination Lustre Powder in Delicate Pearl; the former is a bronzer and the latter, highlighter.

Pure Radiance Powder Blusher; packaging is lightweight and the colors will flatter Filipina skin tones.

Infinity Impact Eye Colour. Single eyeshadows ranging from shimmer, metallic, and matte; there are over 30 colors for this one.

Brow Specialist Eyebrow Pencil comes in three shades and with a spoolie on the pencil.

Creamy and Matte Lip Colour that come in over 100 shades.

Some of my faves from the lipstick collections: Trufalu (Cream), Vanitas (Matte), a matte orange lippie (sorry, forgot the name!), Victoriana (Matte), Brunette Ambition (Creamy). Both collections are extremely pigmented and the Matte Lipcolour is hydrating, but surprisingly comes off matte.

Nail lacquers and nail treatment.

 A foundation adjuster! WOW!

 Spent the day swatching with these lovely ladies of local beauty vlogging!

Presenting the official Philippine price list of HM Beauty products:

All-Day Liquid Foundation- P599.00
Natural Coverage Liquid Foundation- P599.00
Velvet Matte Loose Powder- P799.00
Solar Flair Bronzing Powder- P799.00
Illumination Lustre Powder- P799.00
Creamy Lipcolour- P599.00
Matte Lipcolour- P599.00
Eyeshadows- P349.00
Pure Radiance Powder Blusher- P799.00
Custom Concealer Palette- P599.00

Products range from P99.00 to P2,299.00 so there's a product for every budget.

HM Beauty will launch on September 15, 2017 at SM Megamall and will roll out in the following HM boutiques a week after the initial launch:

- Robinsons Place Manila
- SM City North Edsa
- Festival Alabang
- Ayala Center Cebu
- SM Mall of Asia
- Greeneblt 4 (soon to open)

Which HM Beauty product/s are you most excited to try?

For more information about these products, please visit HM on Facebook.

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29 Lovely Thoughts

  1. I'm so excited for this! Been waiting for them to release this make-up line! Sad to say, it's honestly quite pricey. :( I do hope that the quality's really really worth it. I can't wait to try out their products! Hoping for the best. You, Anna, Anne, and Say looked so stunning in the event! SO excited for the upcoming vlogs! THanks, Ms. Martha!

    1. Aww thank you! Hopefully, I'll get to buy the other makeups, but I will buy FENTY Beauty hahaha :)

    2. Oh my! Fenty Beauty! I'm looking forward to seeing your review on Fenty Beauty! :)

  2. The eyeshadow colors looks promising and mthe lipsticks too. For a 100 color selections that is really something big..a lot to swatch!😊

    1. indeed! it's almost like Revlon in terms of pricing. Quite affordable for me. :)

  3. Wow! ibang klase tlga pag H&M. Excited ako sa foundation at lippies nila grabe daming shades. kalokah! 😍😍😍 abangan namin reviews mo Ms. M!😊

    1. Will do! I wanna get the funda and velvet matte powder. :D

  4. Ang mamahal besss πŸ˜©πŸ˜”πŸ˜­
    Pero ang gaganda!!! Lalo na ung mga ngswatch!! HEAVEN IS IN THERE! 😍😍😍😘

  5. Grabe! Wala po ako ibang masabi kundi WOW!! 😍😍😍 sana magkaron ndn ng branch ang HM Beauty dto sa Bulacan para makapag visit kmi ng tita ko (beauty/make up junkee din) at makita namin in person kung gano kaganda tong mga products na to 😍 eccited din ako ma-try ung All-Day Liquid foundation nla ang ung Creamy and Matte Lipcolour nila :) thanks for sharing mrs.M! I may not be able to watch the live video pero pinanuod ko po ung record hehe

  6. Kinda pricy. πŸ’” But I want to try too. Hopefully it'll also be available at H&M Davao soon.

  7. I've hoarded HM makeup when I was abroad. I love their cream blushes! So glad its now in the Phils.

  8. So excited to try out their foundations! 599 is not bad for a bottle.

  9. Wow! Affordable lang yung foundation! Like oh my gosh. And also the single eyeshadow! Excited for this!Badly want to hoard when I go to mnl.


  10. Velvet Matte Loose Powder sis sana magkaroon ka ng reviews nito

  11. Gusto ko yung brushes! Huhuhu Review mo nalang Ms. Martha. :) Excited much!

  12. I hope magkaroon ng H&M branch here in Baguio.

  13. Gusto kong I-try lahat lalo na ung foundation and lipstick nila!! Isa ito sa mga una kong pupuntahan sa MOA..

  14. OMG want the foundation! <3

    joke lang. who am i kidding. i want the lipsticks too. and the blush. waaa.

  15. Ang gaganda omg! 😍 Salamat sa pag share ng price ate martha, madadagdagan ang mga pinag iipunan ko. Sana makapag review ka ng foundation nila.

  16. Finally! Dati puro brushes lang meron ang H&M ngayon full makeup range, oh my, bawal pumunta baka mapabili ng di oras! I would love to see your reviews on their products though :)


Thank you for your comments!