I would say that one of the best things that I’ve seen in the local beauty landscape in the last five years is there’s this growing love for local beauty brands; we’ve seen tons of makeup and skin care brands coming out left and right, from affordable to high end, giving Filipinos more options to take care of and improve their skin. There’s a lot of confidence in Filipino beauty brands now and I hope that this enthusiasm will last and lead to a flourishing, competitive industry and a changed behavior where Filipinos will naturally patronize their own.
One of the key players in the field was born in 2018, in Biñan Laguna, by a strong- willed, entrepreneurial mom with a desire to become successful and a mission to empower Filipino moms like her to become queens of their own lives; She is Sarah Vidi Payno-Mercado and this is the story of her brand, Queen White.
Queen White’s products are focused on whitening and pimple treatment and prevention while staying on budget and offering you a business opportunity in between. The products are quite affordable, selections are varied, and most of all, tried and tested by Sarah herself so it’s not hard to be your own successful QUEENDERA with Queen White.
Queen White welcomes their newest endorser, Jennica Garcia, who’s famously known for her role as “Lala” in the hit teleserye, Dirty Linen. Lala’s character is apparently well-loved by the Queenderas of Queen White and it seemed like a no brainer to tap Jennica as the brand’s newest face.
Jennica was also the perfect choice to represent not only the brand, but she also serves as an inspiration to working moms, which comprise the distributorship of Queen White. It is no secret that Jennica had a tumultuous past, which made her want to give up many times on her career, but her persistence to improve herself day by day, which eventually led to her ‘rebirth’ and awakening goes to show that a mother’s strength is indeed one of the best kinds of strength there is. As the ambassador of Queen White, Jennica serves as an inspiration to the seller network of the brand, showing them every day that mothers (and even non-mothers!) can reinvent themselves and it’s always never too late to be who they want to be. Jennica’s milky white skin, which she said is a result of her sheer love for sticking with body care routines and religious usage of Queen White products, truly makes her the perfect representative of Queen White’s whitening brand.
One thing I like about the products is the whimsical, fun design, making it great for women of almost all ages. I don’t know about you, but I’m in my mid-30s and I still love anything cute!
Get to know Queen White’s product range:
Queen White’s certified best-sellers, The Queen Rejuvenating Set (best for acne-prone skin) and The Queen Whitening Goddess Set (P300 each) are products that are well-loved by beauties on a budget!
Each set features a soap, toner, day cream with SPF, and night cream.
Queen White Micellar Water (P120) helps remove dirt, grime, and makeup after a long day and is ideally used to cleanse the skin if you are not into whitening or rejuvenating skin care. Queen White Acid Buffet Serum (P150) is a concentrated serum that helps lighten facial and even body marks and darks spots.
Queen White is known for having a variety of sunscreen products and these are the favorites of Jennica as well. Tinted Sunscreen (P190) has blurring properties and SPF 50; this is perfect if you want a grab and go type of SPF that protects and conceals for quick errands in the mall or supermarket. 3-in-1 Pore Eraser (P150), which has a high concentration of SPF at SPF 75, has pore blurring properties, making it an ideal base under makeup. And finally, its newest product – Physical Daily Sunscreen SPF 45 PA++ has 20% zinc oxide for broad spectrum prevention from UVA and UVB rays.
Queen White is also known for their wide range of soaps. Snow White Intense Permanent Whitening, Cinderella Intense Whitening (P150 each), and Power Green Papaya Kojiemansi Aloenggay which comes in 1 kilo packs (P280) are for those who want to achieve fairer or brighter skin while Geisha Shiro Soap (P35), is another whitening soap that uses Japanese ingredients and is ideal for the beauty on a budget.
Queen White Insta Gluta Lotion (P280) helps you achieve fairer skin while protecting you from the sun with SPF 45 and it comes in a handy travel sachet pack too. All Is Well Instant Relief Lotion (P220 for 50ml and P330 for 100ml) is a cooling, soothing lotion for tired muscles, perfect for all hardworking ladies and gents.
Ber months are here and it’s always a good time to start a business since the holidays are coming so why not try your hand at being a Queen White reseller? For as low as P2,500, you can start your very own business at the comfort of your own home and be your own Queendera. And you never know, you might find your success in Queen White!
For distributorship inquires, questions about the brand and its products, and other concerns, you may reach out to QUEEN WHITE MAIN on Facebook.
Facebook link: https://www.facebook.com/queenwhitemain
Website: www.queenwhitemain.com
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