Ellana Mineral Cosmetics: Back and Better Than Ever
When Mineral Makeup (MMU) boomed two or three years ago, Ellana Mineral Cosmetics was one of the brands that commanded the local market and the cool part is it's Filipino- made and owned.
Quick trivia: The idea was initiated by two friends who both yearned for a makeup line that could be worn comfortably even by those with the most sensitive skin and at the same time accessible and easy on the pocket-they thought the best solution was to create one, thus Ellana Mineral Cosmetics was born. They chose the name Ellana-which means "Bright" in Greek-as it was the perfect name for their products that give the skin a more luminous look.
Ellana took a leave from the spotlight-I believe the two friends had to make time for their personal lives (and that means settling down, starting a family and all), but it's now back to reintroduce the benefits of Mineral Makeup to the growing local beauty market.
Here's Ellana Mineral Cosmetics ver. 2.0. From the labels, packaging, formulation, and line- up, everything was revamped!
Ellana together with Brand Consultant Liz Lanuzo had organized a quaint launch for Press and Beauty Bloggers. The ever bubbly and funny (with edgy hair) Karrots Nazareno hosted the event.
More about the new Ellana after the cut!
Ellana's new dreamy labels were designed by artist extraordinaire Soleil Ignacio. Ugh-her drawings are too pretty for my life. Wish I could draw as good as her! :D
If you recall, all Ellana products came in pots 'cuz they used to be in pulverized form, but they now come pressed in sleek, square compacts for everyone's convenience.
Some of the pressed products include the blush duo, blotting/setting powder, and cream blush.
Here are some swatches of the cream blush. They're surprisingly opaque and feel so luxe!
There's also the new brush cleaner that comes in a Cucumber Melon scent. Bath and Body Works Cucumber Melon cologne, anyone? :)
While most of the products were finally transformed into pressed versions, they still retained the pulverized version of their best- selling Mineral Powder Foundation (the product that has put Ellana in everyone's mineral makeup wish list). The selection has expanded into 13 shades and also comes in a pressed form.
Some of their best- sellers include:
SHEER VELVET HD FOUNDATION (P460.00/ P330.00, REFILL)
- A universal, translucent powder that melts seamlessly onto the skin.
MINERAL FINISHING VEIL
- An ultra fine, velvety soft setting powder used on top of the powder foundations to prolong wear. Helps absorb oil too.
PRESSED CONCEALER FOUNDATION (P680.00)
- A high performance base that conceals discolorations and fine lines.
OIL- ABSORBING PRESSED FINISHING POWDER (P550.00)
- An illuminating finisher that blots away excess shine for a fresh makeup look.
Here are some of their products that I'll be reviewing soon on my blog. To be honest, I know Ellana but I have never, ever tried any of their products (Swear!), so this is what makes the next few weeks a lil' exciting! Let's see what they've got!
They've improved their brush line- up too!
Ellana Mineral Cosmetics is available in The Ramp at Crossings, Ellana showroom in Magallanes, and via the official website. If you wish to be a distributor, ask about the affiliate program.
Visit ELLANA MINERALS on Facebook for more information about the brand and to inquire about the business opportunity.
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