Make Up For Ever Unveils A New Generation of HD Foundation

The game has changed in film and photography with the rise of 4K Technology. 4K refers to camera resolution that demands 4 times the definition; it's the next level of HD and it's good and bad at the same time: good because it will elevate our viewing experience to another exciting level and bad because that means skin imperfections will also be in 4K. :p

Dany Sanz is one of the first professional MUAs to acknowledge the makeup needs in HD film and photography, thus Make Up For Ever HD line was born in 2008. Make Up For Ever HD Foundation is one of the best foundations in my opinion.

Continuing the HD Makeup legacy, Make Up For Ever innovates for the first time a foundation that is specifically formulated to meet the demands of 4K Technology: ULTRA HD FOUNDATION.

Ultra HD Foundation is an improved version of the first generation HD Foundation. It is designed to make skin 4K camera- ready while staying flawlessly natural and comfortable. Now you can sport movie star skin on cam and in real life.

This professional foundation features the following:

1. Pure Focus Pigments- for flawless coverage
2. Radiance Booster- a skin care complex featuring Evodia Fruit to enhance natural glow and boost skin circulation to make foundation look more even.
3. Time- Releazed Hyaluronic Spheres- to fight the appearance of fatigue throughout the day.

FYI, Make Up For Ever Ultra HD Foundation features 35 shades with 1 shade for 1 skin tone!

I was one of the firsts to experience this new generation of liquid foundation by MUFE. Boy, it looks so awesome and invisible on the skin!

Ultra HD Foundation in Y365

My camera is not 4K, but it features 16.5 Megapixels so that's enough for us to see if this foundation is true to its claims, plus I am under harsh studio lighting in this photo. Hands down, this is one of the MOST BEAUTIFUL foundations I've ever used! I'm in love! :D

Make Up For Ever Ultra HD Foundation is now available at Make Up For Ever Greenbelt 3, SM Mega Fashion Hall, SM MOA, and Trinoma Mall, and retails at P2,700.00 for a bottle. Visit MAKE UP FOR EVER PHILIPPINES on Facebook for more information on this product.

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21 Lovely Thoughts

  1. Looks very skin like! I don't like wearing foundations that feel and look heavy that's why I end up not wearing any foundation at all! But this looks nice and it has an impressive shade range, it's impossible to miss your shade! However I find this very expensive. Yikes! This has to knock me off of my feet if I'm going to consider buying this. Will check this out! Thanks for this post. :)

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    1. You're welcome. Try it out first and see if you will like it. :)

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  2. A lot of makeup artists swear by MUFE foundation. They even recommended it for wedding day since it has great coverage! Uggh, but I do not know if my conscience will allow me to shell out 2k+ for a foundation for my big day! It looks flawless and natural on you Ms.Martha!

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    1. On your big day, why not? You deserve it. This foundation will be so perfect for weddings because it's very lightweight. :)

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  3. This is definitely love! I dont't wear foundation on a daily basis since I like my skin to breathe, but if ever I'll get one, this would be it!

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  4. Hi! Can i ask if it has paraben and talc as ingredients? Thanks

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    1. Hi, it does not have talc, but it has powder pigments for sure. :)

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    2. I just checked and it doesn't have paraben. :)

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  5. Wow! I love that the line features 35 shades!!! It's too expensive for a student though but if one's a makeup artist or a model or an actress or something, this should be a staple!!!

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    1. Or for anyone who wants to look camera- ready without the heaviness anytime! :D

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  6. Wow, looks flawless and natural too.Just like second skin:) plus it has many shades to choose from. A bit pricey for me but I can give this a try one day. If only all foundations with the lower price in the market has the quality just like MUFE gives. That would be awesome, just wishing though;)

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  7. 35 shades? That's awesome! I'm pretty sure there's one for everybody! But at 2K? Yikes! Too expensive huhu

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    1. Yeah, but MUFE is really good so the price is justified! :)

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  8. Hi Martha! I enjoyed this post esp because I've learned something new again (4K Technology). Nice! :) ~ Starr

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    1. Glad you learned something new from this post. :)

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  9. wow ms m! 35 shades! each shade for each skin shade at no need to mix to get the desired shade for the skin this is perfect! i love the coverage you've got ms m! it looks like your second skin! very flawless at very neat! 2700 price is just right -- well justified! im thinking what shade is for me.

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    1. Yup, that's what's awesome about this product: No need to mix to get an exact shade match; it makes makeup routines really easy and quick! :)

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  10. It looks like skin on you! :)

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  11. It looks so natural and good on you. I would like to try it too. But it's too expensive. :/ The cost of having superb products talaga. :) I'm amazed with the wide range of shade! For sure di na tayong mahihirapan makahanap ng shade that is right for us.

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Thank you for your comments!