Kojie San Command Beauty

You've probably seen this video floating in your social media. It's Kojie San's new video for their latest campaign, COMMAND BEAUTY.

For over 13 years, Kojie San has been one of the top skin whitening brands in the Philippines; it all started as a humble soap sourced from Binondo to becoming a household brand for Kojic soap. Today, Kojie San manufactures their own beauty products in state-of-the-art facilities in the Philippines to stay true to its Filipino roots.

But over the years, the messaging on beauty has evolved greatly; before, there were only a few standards of beauty, but today, it is finally inclusive, diverse, and ever- changing.

BEVi (Beauty Elements Ventures Incorporated), the mother company of Kojie San, understands that innovation is the mother of progress. To cater to the evolving beauty needs and values of Filipinas, Kojie San and BEVI welcome a new image and branding: COMMAND BEAUTY.

COMMAND BEAUTY's message is simple: choose the kind of beauty that suits you, therefore BEVi is not only about whitening and lightening products anymore, but a house of beauty products that address various beauty concerns and more.

Of course, the hero brand, Kojie San, still leads the pack, but here are the new brands under BEVi introduced during the launch:

LIFE by Kojie San takes whitening to a holistic level; expect supplements by Kojie San to help you achieve not only whiter, but healthier skin as well.

Bellic was introduced last year and BEVi plans to highlight it more this year; Bellic is a skin care range that promotes skin brightening and glowing skin, perfect for those who don't want to turn a shade lighter, but need skin clarity.

Pureganics is BEVi's foray into the organic market; more about this range very soon, but looks like its pilot products are for body care.

BEVi steps forward from personal care to family care with Defensil is an anti-bacterial range that features everyday household toiletries such as alcohol and anti-bacterial soap.

The campaign COMMAND BEAUTY is a hero phrase that's not only meant to encourage women, but also a business mantra for BEVi to keep them inspired and driven as they expand their authority to other areas aside from beauty namely pet care, global product distribution, and real estate management.

Despite many challenges posed by foreign beauty brand competitors, Kojie San and the rest of the brands under BEVi are still standing strong and getting stronger with the sheer belief that Filipino brands can be world- class. Truly, it's a Filipino company that I think we can all be proud of.

Happy 13 years, Kojie San and BEVi! To many more beauty innovations!

DISCLAIMER: This post was brought to you by BEVi and The Beauty Junkee