OB For Shu Uemura Spring 2013


The blossoming of the Sakura signals yet another much- anticipated special collection for Shu Uemura. This time, the brand has partnered with OB, a rising Japanese contemporary artist who was discovered by Takashi Murakami, a highly recognized Japanese artist. (Louis Vuitton Murakami collection, rings a bell?)

The new collection zooms in on Shu Uemura's iconic cleansing oils, supported by a few limited edition makeup items. If you're an avid reader of my blog, you know by now that the Hanami (Sakura Flower Viewing) festival is very important to Shu Uemura, thus he dresses up his best- selling cleansing oil line as a tribute to this thousand year- old tradition.

Watch this super cute video featuring the muses of OB, as seen on the Spring 2013 Cleansing Oil Collection.

Click READ MORE and see this awesome collection in detail!



A soft splash of watercolors, a dream in technicolor, and a dash of natural inspiration-OB creates the four muses of Shu Uemura for their first grand collection for 2013. I've also realized that the princesses go beyond cuteness-they actually represent noble human principles, and the entire collection sends out a message of love and appreciation for the environment to every person.

MOON PRINCESS, TSUKI HIME

When human missiles have destroyed the moon, this left Tsuki Hime desolate, homeless, and in grief, and the human world was cloaked in eternal darkness and disarray. But her compassionate nature and genuine love for the moon has moved her to jump from star to star, pick up its fragments, and put them back together again so that the starless galaxy will illuminate once more.

Products:
Moon Princess High Performance Balancing Cleansing Oil Advanced Formula
Moon Princess UVUB Mousse POREraser (New)

CHERRY BLOSSOM PRINCESS, SAKURA HIME

When Sakura Hime starts to dance, she could go on and on tirelessly. As she twirls in delight and wallow in reverie, the Cherry Blossoms bloom continuously and beautifully, enchanting each and every human being who witnesses her sacred dance. And when it's finally time for Sakura Hime to rest, she falls into a deep slumber along with the Cherry Blossoms, away from the human world where she can regain inner peace and strength for the next Hanami.

Products:
Sakura Princess Fresh Pore Clarifying Gentle Cleansing Oil
SAKURA PRINCESS UVUB POREraser

OCEAN PRINCESS, UMI HIME

Umi Hime is a calm and gentle beauty who guards the ocean closely, ensuring that the marine life and the waters are protected from human oppression. But do not be fooled by her seemingly meek and soft personality, for this princess knows how and when to fight back when her precious kingdom is already at risk.

Products:
Ocean Princess Whitening Clear Brightening Gentle Cleansing Oil
Ocean Princess UVUB Brightening Mousse Whitefficient

FOREST PRINCESS, MIDORI HIME

Bright and bouncy, Midori Hime is the ethereal princess of the forest. She takes care of wounded creatures and restores their vitality.

Products:

Forest Princess A/O Cleansing Oil
Forest Princess UVUB BB Mousse


OB for Shu Uemura Makeup Collection

ROUGE UNLIMITED
Shades: OB Princess Soft Coral
OB Dream Orange
OB Sakura Pink

LIMITED EDITION OB COMPACT CASE

LIMITED EDITION OB CUSTOM CASE DUO FOR EYESHADOWS

OB FAKE EYE LASHES
Sakura Flower Mini
Ocean Beads mini

Nina Solano, Brand Manager for Shu Uemura Philippines

Shu Uemura also celebrates Women's Month this March, and they have chosen four prominent women in the industry who represent the Princesses of OB.

Another wonderful collection, Shu Uemura! I'm with Jheng of I Am Brigitte, Angela Nepomuceno of Lush Angel, Karen Crisostomo of Shu Uemura, and Tricia Gosingtian of Tricia Will Go Places.

Of all the special cleansing oil collections of Shu Uemura, this is perhaps the closest to my heart because its message resonates with my sentiments about the environment. I also salute Shu Uemura for creating a collection that does not only talk about mere individual, physical beauty, but also the beauty of being one with everyone and of course, nature. By the way, what OB Princess are you? I'm definitely an Ocean Princess because I love the beach so much! Even though the Fresh Pore Clarifying Cleansing Oil variant is my HG, I went for this instead because I can identify myself with her principles and personality. Besides, at least I can review another Shu Uemura Cleansing Oil variant for you guys! :)

Please visit SHU UEMURA PHILIPPINES on Facebook for more information about this new collection.

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ABOUT THE AUTHOR

Beauty. Fitness. Fashion. Food. Travel. Unicorns. World Peace. Digify Corporation.

14 Lovely Thoughts

  1. I'm a user fanof Shu Uemura, and I'm gald they have this cute style.
    I'm gonna hoard this one. super girly.:)

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  2. never have tried shu emura products but i saw some in sampleroom so i might try out one soon.

    Amazing how the maker was able to incorporate seamlessly her Japanese culture in her products. :)

    I think I relate to Sakura Humi the most. She reminds me of Monono Aware which is the Japanese concept that something fleeting/impermanent is beautiful (ex, sakura). :)

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  3. Haven't try any of the Shu Uemera products but I would love to have this the special cleansing oil collection..at ang cute ng OB muses video!.. :)

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  4. Wow ang ganda nio tingnan puro floral! Bagay n bagay ang pants mo. Naturmpuhan ko sampleroom my available n cleansing oil yesyerday but dang hindi ako makaBili somthing about account points daw. Haaay

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  5. Ohms: Cool! :) The Cleansing oil is a must have. :D

    Mis Eloise: Yup! The event was brimming with girliness haha! :D Maybe your points weren't credited yet that's why you weren't able to grab one. :/

    Mayla: Yup! I love the video too! :D I actually have it in my laptop and I watch it whenever I need some inspiration. :)

    Detsy: Yup! Same sentiments. That's why I love the Japanese--they do not forget their tradition despite how modern they are as a people. Awesome! Sakura Hime is also cute, not to mention she represents my fave oil among the four. :)

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  6. Kawaii!!! They are all visually "appetizing" and what's even more wonderful is the focus on the care for the environment. I admire the Japanese culture and based on what I know, I think it's safe to say that Japanese-made products, in general, are reliable.

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  7. I must agree! The OB video is soo cute :D I haven't tried any Shu products but I'm sure you would love this new cleansing oil Ms M since you've been using one as dubbed as your favorite makeup remover. The ambiance of the event seems so cool, maybe because of the floral all over the place! Love your floral pants, as always and their dresses too are cute! If given a chance, I would really love to try their cleansing oils! ♥

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  8. Hi Martha! I've been using Eskinol cleansers for such a long time now. Is cleansing oil like Shu uemura ok for someone like me na oily ang face?

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  9. Can't resist their cuteness! I'll go with Sakura Hime...I love cherry blossoms... :) kawaii!

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  10. hi =) im not a fan of oil cleansers.. but i have tried them in sachets sample given by a friend.. i still love washing my face and playing with suds hehe parang bata lang.. but i LOVE their curlers ng bonggang bongga!

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  11. Princess worthy talaga. Ang gganda talaga ng designs ng Shu :)

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  12. the designs are so cute and every pricess may story. very nice and really cute ^__^

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  13. Very cute packaging! Sobrang sarap nyang icollect! Im sure quality made talaga pag Shu kasi tried and tested na yan ng mga celebrities.. Wishing wishing I have kahit isang collection lang :)

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Thank you for your comments!